Social Media has a huge power to connect you to virtually any market you want to reach, so if you use it correctly it can be an excellent method of building brand visibility! But how do you go about using the various social media tools and social networking sites for brand marketing online?
If you really want to effectively build your brand online, then you have to have a plan in place to ensure that all of your online and social media marketing campaigns will work together to really enhance your online brand and the opinion that people will have of you and your business.
“Listening is one of the most important things a brand can do online. If your brand is just broadcasting its own agenda, it isn’t truly engaging in a conversation.”
― Jeremy Goldman
The Following is a Free Social Media Marketing Plan for Building Brand Visibility:
 |
| Be Careful What You Say and Do on Social Media! |
1- Be Aware of How you Present Yourself: Remember that when it comes to building brand visibility and brand marketing online, everything that you do, say or post in the social media world will be a reflection on you and your business. So be careful to conduct yourself in a positive and professional manner especially in the forums that are directly connected to you and your business. When it comes to business and social media, there definitely needs to be a line between openness and transparency and TMI (or Too Much Information!). Some things are just better kept to yourself!
“Focus on how to BE social, not on how to do social.” -Jay Baer
 |
| Connect with Social Media Tools! |
2- Connecting Your Social Media Tools: Another big part of building brand visibility with social media is to be sure to interconnect your social media accounts to further enhance them all for both yourself and your audience. Tie your blog into your Twitter and Facebook accounts so that when you make a post on your blog it will automatically be be posted onto your Facebook profile and/or Facebook Fan Pages(s) as well as tweeted onto your twitter account. And vice versa, you can set up your twitter account so that every time you make a tweet, it will be shared onto your facebook! This will really enhance your entire social media experience, improve your rankings in the search engines and help your audience to be able to find and connect with you on all of your social media locations.
- Another new Social Media Platform you can use to build your business is the fun Pinterest website which has an emphasis on using visually pleasing pictures to capture the attention of your target audience! Go here to see more Pinterest marketing tips and ideas!
3- Participate and Be Consistent: Another great way to enhance your brand marketing online with social media is to really participate on a regular basis. When you decide to use social media for building brand visibility, you need to make a conscious effort to be present and connect with the audience and market that you want to be a part of. "Like" fan pages that are of interest to you, comment on great topics, and answer any questions or comments that are posted on your fan pages and status updates. Keep your focus and intent on building genuine and authentic connections and relationships with other human beings. Remember, "People don't care how much you know until they know how much you Care!"
- Be sure to follow the rules of etiquette when using Social Media to market and enhance your Online brand and reputation.
Above all, as you work on building brand visibility for your business, always keep in mind the impression that you may be giving to your target audience. Your brand is really the reputation that you create through brand marketing online, so always be mindful of what you say and do especially through the connecting avenues of social media. Promoting your brand in a positive way online will be your most rewarding strategy of building and enhancing a profitable and long-lasting business experience.
“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” -Matt Goulart
Next, continue learning more about Building Brand Visibility and some of the top secrets to create a lasting and authentic brand online.
Courtesy of Shawn and Emily Stoik.
These days, it is common knowledge that social media can be a powerful marketing tool. But a lot of businesses focus too much on social media promotion and neglect other methods that can be just as effective. Business owners should always try to explore other techniques too, such as business texting and email marketing.
ReplyDelete