Is Network Marketing for You?

There are no perfect or right type of people for network marketing. There's a common myth that network marketing is all about selling, so many people who don't see themselves as "salespeople" shy away from it. The truth is, most of the people who are a huge success in network marketing aren't sales types, and tend to be more introverted. I'm a good example, since I built my business almost entirely through the internet. I've done only a handful of personal presentations, and I hate selling people things. In my travels and my interviews of top network marketing income earners, I find that most of them hate selling. They build their business by listening for people's needs and wants, and then providing an answer. I ask questions to uncover problems.

People aren't looking for products, services--or even business opportunities; they're looking for solutions to life's problems. Now, I can't solve them all with network marketing, but for many I can. So, I'm not in a sales business; rather, I'm in a problem-solving and dream-building business.

In fact, the biggest reasons why people are flocking to network marketing are time leverage, residual income, and tax benefits. Network marketing is one of the few businesses that doesn't require employees, yet enables the owner to leverage his or her time by building a network of independent businesspeople. This network, which purchases and sells products or services, generates a residual income for the owner. Unlike the income earned at a job, which stops when the work stops, residual income continues on long after the work is completed. As exciting as leverage and residual income are, boomers love the tax benefits of network marketing. Tax expert Sanford Botkin says that a network marketing home business can result in tax savings of $3,000 to $9,000 per year.

The final reason why so many people of all ages are interested in network marketing is the internet. Success requires a business owner to build a large network of people who buy and sell products/services and recruit others who'll do the same. The internet now enables network marketers to build national and international businesses from the comfort of their home. No more early-morning alarms and high-stress commutes; all the work can be done from a bedroom with a computer and telephone.

Thanks to the internet, people can now work from the comfort of their home, and within a few months to a few years, build a large international business. The income from this business will secure their financial future and provide more free time to truly enjoy life. The best part is that anyone can do it.

In the movie The Graduate, a young Dustin Hoffman was told that the future was in plastics. I'm here to tell you that the future is in network marketing, and that future is now.